Willow Confectionery Pty. Ltd. is an all Australian owned and the third
largest Australasian company manufacturing Easter eggs, rabbits, display boxes,
chocolate frogs, chocolate bars and novelties. We are also one of the few
world-wide companies that specialise in manufacturing chocolate products in
a totally nut-free factory environment.
The company grew from a small family retail business operating in Mordialloc
since 1945. The owners, Robin and Yvonne Smith quickly broke with tradition
expanding the local retail business into a substantial wholesale confectionery
business specialising in Easter gift baskets.
In 1987 Willow Confectionery was opened and a small range of Easter products
were developed manufactured and sold locally. During the 1990's, the wholesale
confectionery business with an expanded range of Easter products and chocolate
novelties were sold into major stores interstate and then later internationally.
The sub-contract manufacturing arm of Willow Confectionery offering a selection
of chocolate recipes was established to provide businesses with their own
private label range of chocolate products. A marketing programme was developed
originally using radio and cinema then in early 2003, the first television
campaign was undertaken to expand the Willow Confectionery brand name throughout
Australia and the Pacific Rim.
Willow Confectionery numbers among its many achievements the highly regarded
certification for HACCP (Hazard Analysis at Critical Control Points) food
safety and Quality Assurance programme and subsequently the company won two
awards for Business Development and for Business Innovation from the Melbourne
Business Awards Committee. In 2004, continuous improvements to the business
and the chocolate recipes have occurred as Willow Confectionery continues
to strive for excellence.
If you are in Melbourne, Victoria please drop down to Bond Street Mordialloc
for a free chocolate sample and meet the family that makes up Willow Confectionery.
Call us on (03) 9587-1079.
It's the way chocolate is meant to taste